Our story so far...
In search of the perfect
Johnnie Boden is a self-confessed ‘pernickety customer’. When he couldn’t find the just-right shirt, he made it himself. That was in 1991 when eight just-right shirts went from Johnnie’s kitchen table and out into the wider world. Fast-forward, and we’re now a business with a turnover of more than £380 million (and growing).