And so, to the aforementioned shoot day – not exactly the time to bundle-up – but this family did, with no complaints. Piled around a brightly dressed table (in turn surrounded by brightly dressed families), mum Danielle, dad Sanou, sisters Ninka and Maroussia, chatted animatedly while five-year-old Naoki was busy making friends (and mischief) with the other children involved in the campaign. During all this, brothers Tidiou and Sacha, Mamadou and Tyler could be heard charming the crew at any given time (ie all the time).
Talking festive style, the family emphasised a need for brighter colours to combat the grey skies of winter, with most of them agreeing that anything dark or dull just didn’t make sense with the joy of the season. They also had many opinions on what coats should and shouldn’t do or be – a big issue was deceptively chilly styles, as well as too-tight arms (those sweaters need room to breathe, right?).