Charities we support
Community

Charities we support

The Charlie Waller Memorial Trust

In recent years, we’ve been proud to work with the Charlie Waller Memorial Trust — a charity that educates young people (and those with responsibility for them) about their mental health and wellbeing. In late 2019, to coincide with World Mental Health Day, we launched a collection of slogan T-shirts with uplifting messages volunteered by our Mini customers via a competition. This project was originally inspired by two little girls, Willow and Rose, who sent us a list of their own empowering slogans – ones they felt tapped into what it means to be a child today. We loved their words, so we had them made into T-shirts for them – and then extended the opportunity to other Mini fans. We donated the proceeds from the sale of these T-shirts, available in Mini, women’s and men’s designs, to the Charlie Waller Memorial Trust.

 

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Fundraising and volunteering

Fundraising and volunteering

Our staff are always at it. We’ve taken part in a number of fundraising activities including: the Hyde Park swim, Best of Rock Musicals, Boden staff swap shops (raising more than £2,000 for the Charlie Waller Memorial Trust), sponsored runs and enough cake sales to have us fighting a losing battle with our top buttons. In a more formal capacity, we work with Future Frontiers to mentor young people from disadvantaged backgrounds in the workplace. Of late that has meant welcoming 26 students from Ark Academy in Wembley to come in over four working sessions to learn about career possibilities alongside our own staff (who were generally humiliated by the youngsters’ superior grasp of technology).

We also run a volunteer program in collaboration with Benefacto. This award-winning social enterprise scheme works with around 50 small charities in and around London and is on a mission to get more professional people volunteering. We encourage our employees to make the most of our Benefacto membership, and have created an easy-to-use booking system so staff can arrange to help out on local volunteering opportunities with the simple click of a button.