Boden Design Director Mariam Boutorabi was the creative visionary behind our new-season range. ‘Fashion is all about reinventing the old and making it new and relevant for today,’ she says. ‘With this in mind, I wanted to create a conversational print that honoured our British heritage, featuring colours that would complement the rest of the collection.’
After weeks of research, Mariam gave long-time collaborator Sholto Drumlanrig her brief. The result is bristling with British symbolism, including crowns, flags and horses. But we’re particularly proud of the eye-catching Tudor rose motif – the sort that appeared everywhere in castles and stately homes in 16th century England.
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