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women who
wear it like a mum

Join us on our mission to reclaim what mum style really means: wearing what
YOU want in your OWN way. Watch our campaign video to meet our
line-up of stylish, successful women who are doing exactly that.

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Boden has been dressing mums for 25 years, and that’s
why I am so excited to be celebrating stylish mums.

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erin northey

CEO of charity EducAid Sierra Leone, mum of one

erin1

erin northey

CEO of charity EducAid Sierra Leone, mum of one

‘My motherhood mantra is: enjoy the moments. Yes, it’s hard. Yes, you will always be busy.... But every moment is so great in its own way, and I’m so grateful just to have this little fun mess of a sidekick with me.’

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Erin wears Honor Ponte Dress

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‘When I became a mum, everything seemed to change. Apart from
my style – that has remained the same.’

michelle

Tech entrepreneur and co-founder of
women’s app Peanut, mum of one

‘Some of the best women I
know are mothers. They’re
not the best women I know
because they’re mothers.
But because they’re sassy
or funny... and they all have
brilliant style. I never
think: “Oh, that’s their
mum style.” I think:
“That’s Meera’s style” or
that’s “Emma’s style”.’

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‘Fashion is like armour. If I’m going into a meeting and I know
it’s going to be tough, the least I can do is go in feeling
like the best version of me.’

MARIAM BOUTORABI

Design Director at Boden, mum of one

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MARIAM BOUTORABI

Design Director at Boden, mum of one

‘I don’t wear as much white or silk around my daughter now, as I’ll just get yoghurt sploshed on me.... But apart from that I’m the same person I was before. In fact, I feel more confident about my wardrobe choices now as I don’t have as much time to get ready.’

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‘I don’t wear as much white or silk around my daughter now, as I’ll
just get yoghurt sploshed on me. But apart from that I’m the same
person I was before. In fact, I feel more confident about my wardrobe
choices now as I don’t have as much time to get ready.’

‘Mothering mantra? Avoid hangovers because that 6am wake-up is not fun when you know you have a full day of activities ahead of you.’

clemie

author, creator of
Mother of Daughters, mum of four

‘Being a mum has given me
more confidence in the way
I dress. I care less. Most of
this is about how I look – I
don’t care what people
think now... I’ve grown,
given birth and fed four
children from my body. Of
course I have the odd roll
here and there.’

read more

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‘The words “mumsy” and “mum” do have negative connotations
but things are really changing for women – you don’t have to
dress a certain way to be a mum.’

freddie harrel

entrepreneur and confidence consultant, mum of one

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freddie harrel

entrepreneur and confidence consultant, mum of one

‘My style hasn’t changed since becoming a mum. It’s still the same, just covered in dribble and baby sick.’

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‘My style hasn’t changed since becoming a mum. It’s still the same,
just covered in dribble and baby sick.’

zoe

Dress Like a Mum founder and
brand strategist, mum of two

‘Motherhood would never
stop me wearing anything.
Hot pants I have never
worn, and I’m not going
to start now. ..But leather
trousers I have worn and
do still wear.’

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‘My style has changed since becoming a mum – it’s more casual
because I’m not dressing for work. It’s more colourful.
I’ve got less to prove now.’

amanda owen

Shepherdess and author, mum of nine

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amanda owen

Shepherdess and author, mum of nine

‘Oh, my style has definitely changed – but that’s age as much as motherhood. With age comes wisdom. As you get older you get wiser and know what suits you... You know your plus points and your negative points – everybody has them.’

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Amanda wears Calissa Dress, Skinny Belt

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‘Oh, my style has definitely changed – but that’s age as much as
motherhood. With age comes wisdom. As you get older you get wiser
and know what suits you. You know your plus points and your
negative points – everybody has them.’

‘I wish I’d made more of my figure when I was younger. You spend so much time stressing about your figure and you look back and think: “Why was I bothered?”’

stefanie

Journalist and author,
mum of two

‘I celebrate with outfits
more now I'm a mum –
getting ready is a time for
myself. Choosing an outfit,
deciding what I want to
wear..., what kind of lipstick
I'll put on. I’m loving
taking my body back after
breastfeeding two babies –
to me, it's like a fashion
comeback.’

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‘I have an issue with unflattering “mum jeans”. We mums
gave birth – they should be incredible if they are going to
be called mum jeans.’

anna and lucia
whitehouse

Creators of Mother Pukka/Grandmother Pukka, both mums of two

anna1

anna and
lucia whitehouse

Creators of Mother Pukka/Grandmother Pukka, both mums of two

‘Before I had kids, I had the fear that I would become a bit grey. Not necessarily in aesthetics, but in confidence... Since becoming a mum, I’ve realised it’s the reverse – I can pick pasta off the floor while following a podcast, while breastfeeding. If you can do more than an octopus, you’re doing all right.’
Anna

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‘Do I feel like a mum? I feel like a woman who happens to be a mum.
My children are my everything, but they don’t define me.’

Anna

caroline

Caroline Barton, mum of two,
Jessica Arora, mum of three,
both models and bloggers

‘My style has simplified in
some ways. It has to be
washable. Simple shapes,
ones that I can wear with
everything and throw on at
any moment.’

Caroline

Caroline and Jessica wear Jenna Shirt Dress, Jennifer T-bar Heels

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‘For me, it’s just keeping it easy. I look for clothes that are
easy to put on, easy to wear, easy to wash. No hassle, just
keeping it all very simple.’

Jessica

introducing a
boden trailblazer

trailblazer

MasterChef winner, co-founder of
restaurant group Wahaca and mum of
three Thomasina Miers reveals her secrets
to life and style success.

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