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  • The importance of being warm by the water

  • No beach trip should be without one of our famous towelling throw-ons. Like sandy sandwiches, pink noses and ice cream vans, they've become a Great British Summer classic...
    Why it w-w-w-works:
    Soggy towels are all very well, but who wants to stand and shiver when there are rock pools to plunder? We've made our towelling fabric super fast-drying to keep you cosy (and mobile) when the sun makes a swift exit.
    Fast drying fabric
    to keep you cosier
    Super-easy style to chuck
    on when it's chilly
    Can be worn as a dressing
    gown! Yes, really...
    Lovely longer length for
    performing the 'quick change' act
    Brightens dull beach days
    A handy hood for hiding
    from pirates
    Washes wonderfully
    (over & over)
    Super soft against
    sandy skin
    Deep pockets for
    flotsam & jetsam
    3 astonishing prints -
    designed in London
    The importance of being warm by the water
  • Why our towelling wonder is
    king of the castle
    And won't wash away with the tides of time...
    • “So comfy, my daughter adores it!”

    • “We take this on every beach trip.”

    • “Perfect! Acts not only as a comfy hoodie, but also a towel!”

    • “Will last as long as they fit and can be passed down multiple times!”

    • “No more trying to force clothing on damp skin.”

    • “She says it feels like a 'snuggly warm hug'.”

    • “Prints are great, fabric is super soft, design is perfect.”

    • “So useful for the swimming pool, on holidays, the beach.”

    • “My two-year-old daughter said 'wow' when I showed it to her”

    • “My son is just living in it!”

    • “Great quality. Great value for money.”

  • 10 surefire signs of a great british summer
    Wellington boots and rain macs not included.
  • Win a Brr-itish beach classic
    Say goodbye to goose bumps with our cockle-warming competition. Just answer our super simple question for the chance to win a girls' Towelling Beach Dress or boys' Towelling Throw-On.