The importance of being Boden
Once upon a season, Johnnie and our designers lock themselves in a room and engage in debate so fierce the walls of Boden House quiver.
Only cups of tea are allowed in. Nobody is allowed out. The clock ticks. Hours are lost. Gallons of tea, tins of biscuits, rivers of tears and the odd back-slap later...our new range emerges.
The pieces between these pages are the styles we’ve fought for, agonised over and love more than TEA (gasp) or even a SUNDAY ROAST.